Adelaide Guitar
Festival 2020
Branding & identity | Promotional materials
2019
The Adelaide Guitar Festival is the largest Australian guitar festival held biennially in Adelaide, South Australia. The event features local, national and international artists across a variety of genres including rock, jazz, classical, experimental, blues, contemporary, and roots music.
The brief of this project was to redesign the identity of the festival by making it look fun and contemporary. I came up with an idea of designing an icon for the festival that can be used in different promotional materials. Then for the festival name, I used four different typefaces with different weights to show that the event has different moods and tunes. I also designed a deconstructed guitar illustration with bright colours to show that the event is festive, full of life and composed of different genres of music.
The project consisted of redesigning the identity of the event, environmental graphics, merchandises, social media, and wristband ticket design.
